We’re transforming at incredible speed. To keep up with this change, we have the most ambitious, courageous and resilient people in the industry taking on new challenges and driving us forward.

We’re also passionate about looking after our incredible people. As an employer, we have a responsibility to our teams, and we articulate this through our inclusive ethos.

The BAT ethos runs through everything we do and how we do it. We express this as five pillars, summing up our organisational DNA. Do our principles match yours?

  1. We are bold.
    • Dream big – with innovative ideas
    • Make tough decisions quickly and proudly stand accountable for them
    • Resilient and fearless to compete
  2. We are fast.
    • Speed matters. Set clear direction and move fast
    • Keep it simple. Focus on outcomes
    • Learn quickly and share learnings
  3. We are empowered.
    • Set the context for our teams and trust their expertise
    • Challenge each other. Once in agreement, we commit collectively
    • Collaborate and hold each other accountable to deliver
  4. We are diverse.
    • Value different perspectives
    • Build on each others’ ideas, knowledge, and experiences
    • Challenge ourselves to be open-minded recognising unconscious bias
  5. We are responsible.
    • Take action to reduce the health impact of our business
    • Ensure the best quality products for our consumers, the best place to work for our people, and the best results for shareholders
    • Act with integrity, never compromising our standards and ethics